Our Impact

Over 4,500,000 visits, 500,000 Self Checks completed, and 25 million people reached

HeadsUpGuys is a resource for supporting men in their fight against depression by providing tips, tools, information about professional services, and stories of success.

Our PSA has aired over 200,000 times across Canada.

Since launching during Men’s Health Week of June 2015, HeadsUpGuys has received a tremendous response. Millions of men, from all over the world have embraced our message of hope and strength in the fight against depression.

Our goal is to become the first resource men look to when facing depression, and the first resource friends and family members look to when concerned about a man they care about.

WebsiteOver 4,500,000 visits

VisitorsOver 500,000 Self Checks completed

ImpactOver 25,000,000 people reached

ImpactOver 1,500,000 engagements

Media CoverageOver 100 media stories

Media CoverageHuffington Post (US, UK, and Canada), MSN News, CBC The National, BuzzFeed, The Telegraph, Movember Radio, and The Vancouver Sun.

ReferralsRecognized as a valuable resource by over 100 health and related sites

Trusted Resource for Movember (Canada and US), Canadian Mental Health Association, and The Anxiety and Depression Association of America

"HeadsUpGuys gave me more tools to work on depression.”

Male, 29, US

"HeadsUpGuys has made me realize that I'm not the only one struggling with mental health issues."

Male, 38, Canada

"HeadsUpGuys has made me realize I need to talk and reach out."

Male, 21, UK

"My Self Check score indicated that maybe it's time to stop lying to myself and pretending I'm ok... I'm going to reach out.”

Male, 31, Australia

See more testimonials we’ve gathered from men, as well as friends and family members who have been helped by HeadsUpGuys.

HeadsUpGuys focuses on sharing personal experiences and stories in order to inspire men to reach out, build supports, and fight depression. Our honest and straight-up approach to talking about depression has resonated with men and their supporters around the world.

Our campaigns have been recognized and shared by many of our peers including: Bell Let’s Talk, To Write Love on Her Arms, Bring Change 2 Mind, The Canadian Mental Health Association, The Canadian Association for Suicide Prevention, The Anxiety and Depression Association of America, The Jed Foundation, The International Association for Suicide Prevention, and over a hundred other health and related sites.

Campaign graphic "Empowering Friends and Family to Support Men with Depression"


June 2023: Shining a spotlight on the role that friends, family members, colleagues, and community members can play in a guy’s fight against depression.

The number 100 made up of photos of men

Rising Above Depression | Over 100 Inspiring Stories from Real Guys

Feb 2023: Highlighting our collection of over 100 recovery stories, offering inspiration and practical advice for men fighting depression.

Collage of seven male athletes from various sports

Male Athletes Who’ve Spoken About Having Suicidal Thoughts

Oct 2022: Highlighting prominent male athletes who’ve shared their experiences battling suicidal thoughts to inspire others towards recovery.

Info graphic with text 'Building Healthy and Sustainable Habits'

Building Healthy and Sustainable Habits to Fight Depression

June 2022: Forming new habits to fight depression can be tough, so we’ve gathered helpful tips and strategies in our Guide to Building Healthy Habits.

Collage featuring male musicians listed in the article


Feb 2022: Highlighting male musicians from around the world who’ve spoken out about fighting depression, anxiety, and other mental health issues.

Collage of photos of campaign contributors

Real Stories from Men Fighting Depression

Oct 2021: Sharing 10 new stories of recovery and practical tips from men who have overcome the worst of their depression.