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"Using these apps as social tools rather than distraction mechanisms allows us to stay connected."

For many of us, social media has become an integral part of our day-to-day lives. If used with limits, it can be a great way to keep up with family and friends, and enjoy some down time. However, as its popularity grows so does the body of research pointing to its association with increased odds of depression and worsening of depressive symptoms (1,2).

Being aware of when and how often you use them, as well as how content is being filtered to you by these apps, is critical for managing their impact on your mental health.

Here are some tips to help you make sure social media is working for you and not pulling you down:

1. Reflect on your current use

Looking at your daily or weekly social media use is a good place to start. We often don’t realize how frequently we check social media, as it becomes almost second nature. Having a solid understanding of how much time you are currently spending on social media is an important part of making sure your use is healthy and constructive.

To check, either go to the settings inside the specific app or the general settings on your device:

  • Google device users: all your usage data can be found in the digital wellbeing section of your settings. This is connected to the Google well being tool which gives you an in-depth analysis of your device use. It also allows you to set time limits on certain apps and websites you visit frequently.
  • Other Android devices: check under “battery usage” in your settings.
  • Apple users: it will be located under screen time. This tool will give you a full breakdown of general time spent on your device, as well as time spent on specific apps. This will also allow you to set time limits on specific apps you use frequently.

Some apps like Facebook and Instagram have features that give you data on your usage from within the app.

  • To access these tools, go to the settings in the app and look for “Your Activity” or “Your Time” to see a day-by-day analysis of your current usage.

Other resources include apps like Freedom and SPACE which can be downloaded onto iOS, Android, or desktop devices, and allow you to analyze and manage your social media use.

2. Set a limit

Once you know how much time you spend on social media, you can set goals for yourself based on what you consider to be a healthy.

Research shows that limiting social media use to approximately 30 minutes per day can lead to significant decrease in depressive symptoms (3). Finding a manageable and realistic time limit – that you can stick to is key.

3. Don’t add stress

Social media use shouldn’t be something that adds stress to your daily life. To assure this, avoid falling into stress traps and doom scrolling. (Doom scrolling is term for when an person dives into a rabbit hole of negative and off-putting content/news fed to them by an app’s algorithm). These types of negative content cycles can be triggered by initially interacting with stressful or troubling subject matter and subsequently clicking on more negatively centred posts or feeds.

To negate these patterns, avoid content that triggers stress or makes you upset. This is the most straightforward way to ensure that your social media use isn’t contributing to the stresses you may be already facing. Instead, try to focus on using social media as a tool to take in positivity and uplifting content.

4. Connect with others

The type of content you choose to interact with on social media will continue to be shown to you each time you open the app or get a notification from it. As a user, we can harness this power by inviting content that is positive in nature.

Using social media to connect with friends and loved ones, or engages your curiosity in a positive way, helps avoid mindless consumption. This will also help create positive feedback patterns, rather than scrolling aimlessly through automated content that an app feeds us.

This form of social media use can be especially valuable during the current Covid-19 pandemic. Using these apps as a social tool rather than a distraction mechanism allows us to stay connected with those we care about in an adaptive and healthy manner.

5. Disconnect in down time

When you’re not directly using social media, its good to disconnect from it as much as possible. Apps are designed to constantly regain your attention and get you to spend as much time interacting with them as possible.

Little things like turning off notifications and plugging in your device away from your area of work/rest will help you to be more deliberate about your use and disconnect when you want to.

The focus should always be on whether your social media use is constructive or detrimental to your mental health. Using tactics like the ones mentioned in this article can help regulate your use and ensure that you’re taking the right steps to avoid the adverse effects of social media.


  1. Shensa, A., Escobar-Viera, C. G., Sidani, J. E., Bowman, N. D., Marshal, M. P., & Primack, B. A. (2017). Problematic social media use and depressive symptoms among U.S. young adults: A nationally-representative study. Social Science & Medicine (1982), 182, 150-157. doi:10.1016/j.socscimed.2017.03.061
  2. Woods, H. C., & Scott, H. (2016). Sleepyteens: Social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of Adolescence (London, England.), 51, 41-49. doi:10.1016/j.adolescence.2016.05.008
  3. Hunt, G. M., Marx, R., Lipson, C., & Young, J. (2018). No more FOMO: Limiting social media use decreases loneliness and depression. Journal of Social and Clinical Psychology, 37, 751-768. doi: 10.1521/jscp.2018.37.10.751



Men's Health Week takes place annually in mid-June, during the week preceding Father’s Day. The week is not just a campaign, but a call to action for men to take better care of their health and for communities to support men in this endeavour.

Men's Health Week 2024