TOGETHER WE CAN FIGHT DEPRESSION
Over 200,000 people reached through our international fine art and concept photography campaign for Men's Health Week 2018.
"Over 12,000 visits, 30,000 engagements, and 200,000 people reached."
For Men’s Health Week 2018, we hosted “Together We Can”, an international fine art and concept photography campaign aimed at letting men know they are not alone their fight against depression.
Eleven photographers from around the world submitted images to the campaign, including: Adam Williams (Australia), Rob Woodcox (US), Maren Elize Klemp (Norway), Tommy Ingberg (Sweden), Joel Robison (Canada), Jason Chen (US), Nathan Milner (Australia), Mikael Aldo (Indonesia), Mike Alegado (Philippines), Jonathan Chapé (US), and Adam Hague (UK/Brunei).
CAMPAIGN IMPACT:
- Over 12,000 website visits
- Over 30,000 engagements through social media (Facebook, Twitter and Instagram)
- Over 200,000 people reached through social media and advertising
FEATURED BY:
- HuffPost Canada, Video: Photography Campaign Shows What It’s Like For Some Men Who Battle Depression
- The Mighty: For #MensHealthWeek, This Powerful Photography Campaign Urges Men to Fight Depression
TV interviews with:
- Global National News with Dr. John Ogrodniczuk, founder of HeadsUpGuys, and Josh Beharry, Project Manager
- Global Morning News with Dr. John Ogrodniczuk
Radio interviews with:
- CKNW with Dr. John Ogodniczuk,
- TSN 1040, Donny and the Moj with Brad Newell
- The Peak (PEAK Mornings with Tyler & Lynch) with Dr. John Ogrodniczuk
SHARED BY OUR PEERS:
“Together We Can” was shared by over 30 mental health and related groups through social media, including:
- HuffPost Canada
- Canadian Mental Health Association
- Government of Canada Mental Health
- Mental Health Commission of Canada
- The University of British Columbia
- Next Gen Men
- Bring Change 2 Mind
- Art with Impact
- Project UROK
- OC87 Recovery Diaries
MEN’S MENTAL HEALTH AWARENESS DAY:
This was a big year for #MensMHDay (the Tuesday of Men’s Health Week), receiving national support from The Mental Health Commission of Canada and the Canadian Mental Health Association (official press release). Thanks to the Vancouver Mayor’s Office and Councillor Kerry Jang, the day was officially proclaimed by the City of Vancouver for the third year in a row.
A special thanks to Jean-François Claude, mental health advocate, for championing this intuitive going.
MATCHING DONATIONS CAMPAIGN:
This year’s Men’s Health Week campaign also included a fundraising drive as local Vancouver business owners and philanthropists, the Newell Family, stepped up to match all donations up to $100,000 in June.
Originally set to end June 30th, The Newell family has generously extended the deadline until July 31st 2018, allowing us to reach closer to our goal of $100,000!
Together, we can help the men in our lives and prevent more tragic losses of life to suicide. Join the HeadsUpGuys fundraising effort by making a donation.