Over 44,000 engagements, over 250,000 people reached

This Men’s Health Week 2017 we hosted ReachOut another international fine art and concept photography campaign urging men to reach out and fight depression.

Ten photographers from around the world submitted images to the campaign, including: Adam Williams (Australia), Nathan Milner (Australia), Adam Hague (UK/Brunei), Joel Robison (Canada), Mike Alegado (Philippines), Tsoku Maela (South Africa), Tommy Ingberg (Sweden), Harry Woodgate (UK), Nicolas Bruno (US), and Rob Woodcox (US).

Campaign Impact

This year we were able to engage more than twice as many people through social media and media features than during Men’s Health Week 2016.

  • Over 44,000 engagements (likes, shares, RTs, comments)
  • Over 250,000 people reached

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Men’s Mental Health Awareness Day

Along with our ReachOut campaign, for the second year in a row, we worked with Vancouver City Council and the Mayor’s Office to have the Tuesday of Men’s Health Week, June 13th, proclaimed “Men’s Mental Health Awareness Day.”

Vancouver joined 13 other Canadian cities, including Ottawa and Toronto, raising awareness of mental health among men.

For more about the #MensMHDay visit the The Men’s D.E.N..

* A special thanks to Jean-François Claude and Councillor Kerry Jang for their help with the Men’s Mental Health Awareness Day proclamation, and the amazing photographers who joined in our campaign. 

Until July 31, 2018, local Vancouver business owners and philanthropists, the Newell Family, have stepped up to match all donations up to $100,000.

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