Road to Recovery - Campaign Impact
Men's Health Week 2019 (June 10-16th, week preceding Father’s Day)
"Over 14,000 website visits, 12,500 engagements, and 100,000 people reached."
For Men’s Health Week 2019, we hosted “Road to Recovery”, an international fine art and concept photography campaign showing men they are not alone the fight against depression.
Special thanks to the eleven photographers from around the world submitted images to the campaign, including: Adam Williams (Australia), Rob Woodcox (US), Maren Elize Klemp (Norway), Tommy Ingberg (Sweden), Joel Robison (Canada), Nathan Milner (Australia), Mike Alegado (Philippines), Jonathan Chapé (US), and Adam Hague (UK/Brunei), Kristina Kashtanova (Unites States)
CAMPAIGN IMPACT:
- Over 14,000 website visits
- Over 12,500 engagements through social media (Facebook, Twitter, and Instagram)
- Over 100,000 people reached through social media and advertising
SHARED BY OUR PEERS:
Our campaign was shared by over 20 mental health and related groups, from all over the world, through social media, including:
- The University of British Columbia
- UBC Men’s Health Research
- Crest.BD
- Kelty Mental Health
- Canadian Mental Health Association (CMHA BC, CMHA North & West Vancouver)
- Mental Health Commission of Canada
- MindYourMind
- Bring Change to Mind (US)
- To Write Love on Her Arms (US)
- Art with Impact (US)
- Man Island (AUS)
- Brothers in Arms (UK)
Thanks to the Vancouver Mayor’s Office, the Tuesday of Men’s Health Week was officially proclaimed by the City of Vancouver for the fourth year in a row as “Men’s Mental Health Awareness Day” (thanks to Jean-François Claude and The Men’s Den, for getting this intuitive going).