New Therapist Directory

Men are looking for help. Let them know you’re there.

What is HeadsUpGuys?

HeadsUpGuys is a program of The University of British Columbia. It is a free online resource that supports men in their fight against depression and suicide by providing tips, tools, information about professional services, and stories of success. Globally, men account for approximately 75% of suicides, with untreated or poorly treated depression being a strong risk factor. 

Since launching in June 2015, HeadsUpGuys has become a leading global resource with over 1,600,000 visits. We currently receive over 60,000 visits each month, with our website traffic primarily split between the US, the UK, and Canada.

Through social media promotions and campaigns we’ve had more than 1,000,000 social media engagements and reached over 20 million people. HeadsUpGuys has been mentioned in over 75 media features and more than 60 sites link to us as a formal resource.

Who is Behind HeadsUpGuys?

Dr John OgrodniczukHeadsUpGuys is led by Dr. John Ogrodniczuk, Professor and Director of the Psychotherapy Program in the Department of Psychiatry, University of British Columbia. In his role as Director, he oversees the operations of one of North America’s largest medically-based psychotherapy training programs. His research focuses on a wide variety of topics, including men’s mental health, which has led to more than 250 publications. In addition to his research, he is involved with teaching medical students and psychiatry residents, and maintains a private psychotherapy practice.

HeadsUpGuys operates exclusively on donations from the public.

Learn more about HeadsUpGuys and Our Impact.

Forging a Bridge Between Men and Therapy

Many visitors to HeadsUpGuys are looking for tangible ways to connect with professional support –  to help meet the demand we’ve developed a new Therapist Directory. The directory will list qualified counsellors and therapists by location so visitors can easily find someone near them. Our directory welcomes therapists of all genders and backgrounds, as we seek to create a diverse listing of therapists. Our visitors are primarily men between 18-55 years old.

In order to help sustain our resource, we are charging a nominal annual fee of $125 CAD to be listed in our Therapist Directory. We will not ask for payment until the directory is ready to be launched.


  • Recruit male clients through a heavily trafficked website that helps to normalize therapy for men.
  • Your annual directory fee goes directly to supporting and sustaining a non-profit resource that can serve as a valuable resource for your clients.
  • Our annual fee is approximately covered by one appointment made with a new client.

See a preview of our Therapist Directory and Therapist Profiles.

Request to be Added to the Directory

Note: This form is best viewed with Firefox or Chrome browsers.

We are now at the exciting stage of populating our Therapist Directory, with an eye toward public launch later in 2020. At this time, we are requesting details from therapists who are interested in being included in our directory. Please complete the form below to request to be added.

If you have any questions about the directory please reach out to us at

Requirements: A minimum of a Masters degree in a clinically-relevant discipline (e.g., clinical psychology, counselling psychology, social work) is required to be listed in the directory. 

You will automatically receive an email confirming receipt of your listing request. If you do not, please reach out to us at and we will get back to you as soon as possible.