Men's Health Week 2017 Recap
Over 44,000 engagements, and over 250,000 people reached during Mens Health Week 2017.
Over 44,000 engagements, over 250,000 people reached
This Men’s Health Week 2017 we hosted ReachOut another international fine art and concept photography campaign urging men to reach out and fight depression.
Ten photographers from around the world submitted images to the campaign, including: Adam Williams (Australia), Nathan Milner (Australia), Adam Hague (UK/Brunei), Joel Robison (Canada), Mike Alegado (Philippines), Tsoku Maela (South Africa), Tommy Ingberg (Sweden), Harry Woodgate (UK), Nicolas Bruno (US), and Rob Woodcox (US).
Campaign Impact
This year we were able to engage more than twice as many people through social media and media features than during Men’s Health Week 2016.
- Over 44,000 engagements (likes, shares, RTs, comments)
- Over 250,000 people reached
Featured by:
- BuzzFeed
- HuffPo UK
- Daily Hive
- The Mighty (Collaborative post highlighting ReachOut photos and quotes from The Mighty on Mental Health community)
- The Good Men Project
Shared by Our Peers:
- UBC Men’s Health Research, Vancouver Mayor’s Office
- Men’s D.E.N., multiple branches of the Canadian Mental Health Association, Toronto Public Health
- Canadian Men’s Health Foundation, Youth Mental Health Canada
- To Write Love on Her Arms, NAMI (National Alliance on Mental Illness), The Jed Foundation
- HuffPoUK, BCAP (British Association for Counselling and Psychotherapy)
- Over 40 other health and related groups
Men’s Mental Health Awareness Day
Along with our ReachOut campaign, for the second year in a row, we worked with Vancouver City Council and the Mayor’s Office to have the Tuesday of Men’s Health Week, June 13th, proclaimed “Men’s Mental Health Awareness Day.”
Vancouver joined 13 other Canadian cities, including Ottawa and Toronto, raising awareness of mental health among men.
For more about the #MensMHDay visit the The Men’s D.E.N..
* A special thanks to Jean-François Claude and Councillor Kerry Jang for their help with the Men’s Mental Health Awareness Day proclamation, and the amazing photographers who joined in our campaign.